Privacy Policy
BrightLife, Inc.
d/b/a Trich-Free for Life™
Effective Date: July 18, 2026
Last Updated: August 15, 2026
THE SHORT VERSION
We know most people do not read privacy policies. Here are the things we most want you to know.
We may work with teens. Participants ages 13–17 may participate in certain Programs with a parent or legal guardian who enrolls them and remains involved. Section 6 explains how we handle information relating to minor participants.
Some of the information you choose to share with us is sensitive. This may include information about hair pulling, emotional experiences, family circumstances, professional care, and Program progress. We use this information to provide and support the Services you request and protect it as described in this Policy.
We do not sell personal information.
We do not use information you share about your hair pulling, condition, family circumstances, or Program progress to target advertising to you.
You may have rights concerning your personal information. Depending on where you live and which privacy laws apply, these may include rights to access, correct, delete, or restrict certain uses of your information. Section 13 explains how to contact us about a privacy request.
BrightLife provides coaching, education, and training — not healthcare treatment. Information you share with BrightLife is not automatically protected by HIPAA or by the legal privileges that may apply to communications with certain licensed healthcare professionals.
This summary is provided for convenience. The full Privacy Policy below governs.
1. WHO WE ARE AND WHAT THIS POLICY COVERS
BrightLife, Inc. (“BrightLife,” “we,” “us,” or “our”), doing business as Trich-Free for Life™, provides educational programs, coaching, training, communities, and related resources for individuals and families affected by hair pulling, including Trich-Free for Life™.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:
visit our websites, including trichfreeforlife.com and trich-free.com;
register for or attend a masterclass, webinar, presentation, or live event;
book or participate in a Trich-Free Discovery Call;
apply for, enroll in, or participate in a Program;
participate in coaching sessions, live support sessions, or community spaces;
communicate with us through forms, email, text message, telephone, or other channels;
make a purchase;
interact with our advertisements or marketing communications; or
otherwise interact with our products and services.
Collectively, these are referred to as the “Services.”
This Privacy Policy should be read together with our Terms of Use at:
https://trichfreeforlife.com/privacy
Privacy Contact: [email protected]
2. INFORMATION WE COLLECT
The information we collect depends on how you interact with BrightLife and which Services you use.
2.1 Information You Provide to Us
Identity and Contact Information
We may collect your name, email address, telephone number, mailing address, and similar contact information.
Registration and Discovery Call Information
When you register for a masterclass, webinar, event, or Discovery Call, we may collect information such as how you learned about BrightLife, why you are contacting us, and what you hope to learn or receive help with.
Application and Intake Information
If you apply for or enroll in a Program, we may ask questions relevant to determining whether and how our Services may be appropriate.
Depending on the Program, this information may include:
participant age;
information about hair-pulling patterns or experiences;
how long those experiences have been present;
approaches or resources previously tried;
current professional support or care;
goals for participation; and
relevant family or household circumstances.
You are encouraged to provide only information reasonably relevant to your interaction with BrightLife.
Enrollment and Transaction Information
We may collect information concerning:
the Program or Service purchased;
enrollment date;
transaction amount;
payment status;
refunds or adjustments, if any; and
related financial and transaction records.
Payment card information is generally collected and processed by third-party payment processors. BrightLife does not intend to store complete payment-card numbers directly in its own systems.
Program Participation Information
When you participate in a Program, we may collect information such as:
attendance;
Program or module progress;
questions submitted;
communications with coaches or staff;
community posts;
worksheet, tracker, or exercise information you choose to submit; and
other information relating to your participation.
Coaching Information
BrightLife coaches or staff may maintain notes, observations, communications, or other records reasonably related to providing and administering coaching or Program Services.
Voluntary Personal Materials
You may choose to share photographs, journal entries, reflections, stories, worksheets, or other personal materials with BrightLife.
Please share only information you are comfortable providing for the purposes of your participation.
Testimonials and Media
If you voluntarily provide a testimonial, interview, photograph, video, recording, or other media for potential public use, additional consent or a separate release may apply.
2.2 Information Collected Automatically
When you use our websites or online Services, certain information may be collected automatically, including:
IP address;
browser type;
device type;
operating system;
referring webpage;
pages viewed;
approximate location derived from IP address;
dates and times of visits;
interactions with website features; and
similar technical or usage information.
This information may be collected through cookies, pixels, tags, analytics technologies, server logs, and similar technologies.
See Section 9 for additional information.
2.3 Information We Receive From Others
We may receive information from third parties that help us operate the Services, including:
scheduling providers;
webinar platforms;
course and community platforms;
payment processors;
financing or installment-payment providers;
customer relationship management systems;
email and text-message providers;
video-conferencing providers;
analytics providers;
advertising platforms; and
parents or legal guardians enrolling or assisting a minor participant.
The information received depends on the Service and the third party involved.
3. SENSITIVE INFORMATION
Some information participants choose to provide to BrightLife may be particularly sensitive.
Depending on the circumstances, this may include information concerning:
hair pulling or other behavioral patterns;
physical or emotional experiences;
mental or physical health;
professional care or support;
family circumstances;
photographs showing areas affected by hair pulling; or
other personal information shared during intake, coaching, or Program participation.
Some jurisdictions may classify certain information of this kind as sensitive personal information, consumer health data, or another specially protected category.
BrightLife uses this information primarily to provide, administer, personalize, and support the Services you request.
We do not sell information you provide about your health, hair pulling, family circumstances, or Program progress.
We do not use information you share with us about your hair pulling, condition, family circumstances, or Program progress to target advertising to you.
We limit access to sensitive participant information to BrightLife personnel, coaches, contractors, and service providers who reasonably need access for legitimate business or Program purposes.
Additional rights concerning sensitive or health-related information may apply depending on where you live. See Sections 13 and 14.
4. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
provide and administer our Services;
process registrations and enrollments;
determine eligibility or suitability for particular Services;
schedule and conduct calls, coaching sessions, events, and Programs;
personalize Program support;
communicate about enrollment, schedules, Program access, and participation;
respond to questions and requests;
provide customer support;
process and maintain records of transactions;
administer accounts;
operate Program communities;
maintain and improve our websites, Programs, and Services;
understand how our websites and Services are used;
protect the security and integrity of our systems;
prevent fraud or misuse;
maintain business and financial records;
enforce our Terms and other agreements;
comply with applicable law and legal obligations; and
send marketing communications where permitted by law and consistent with your communication preferences.
We do not use information you share about your hair pulling, condition, family circumstances, or Program progress to target advertising to you.
5. HOW WE DISCLOSE PERSONAL INFORMATION
BrightLife does not sell personal information.
We may disclose personal information in the following circumstances.
5.1 Service Providers
We use third-party companies and service providers to help operate our business and deliver our Services.
These may include providers of:
website hosting;
course delivery;
community platforms;
customer relationship management;
scheduling;
email;
SMS/text messaging;
video conferencing;
payment processing;
financing;
analytics;
security;
cloud storage; and
professional services.
These providers may receive information reasonably necessary to perform services for BrightLife.
5.2 Coaches, Facilitators, and BrightLife Personnel
BrightLife employees, coaches, facilitators, contractors, and other personnel may have access to information reasonably necessary to provide or administer the Services.
5.3 Parents and Legal Guardians
When a minor participates in a Program, BrightLife may communicate with the enrolling parent or legal guardian regarding enrollment, scheduling, participation, Program administration, safety, and other matters relating to the minor's participation.
See Section 6.
5.4 Legal, Safety, and Security Reasons
We may disclose information when we reasonably believe disclosure is necessary or appropriate to:
comply with applicable law or valid legal process;
respond to lawful governmental requests;
enforce our Terms or agreements;
investigate fraud, abuse, or security concerns;
protect BrightLife's legal rights or property;
protect the safety of a participant or another person; or
address other circumstances where disclosure is permitted or required by law.
5.5 Business Transactions
If BrightLife is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.
5.6 Advertising and Analytics
Our public-facing websites may use analytics and advertising technologies as described in Section 9.
We do not intentionally provide advertising platforms with information you submit to us about your hair pulling, condition, family circumstances, coaching communications, or Program progress for targeted advertising purposes.
6. MINORS AND PARENTAL INVOLVEMENT
6.1 Participants Ages 13–17
Certain BrightLife Programs may permit participation by minors between the ages of thirteen (13) and seventeen (17).
A parent or legal guardian must enroll the minor and authorize participation.
When a minor participates:
the parent or legal guardian is the contracting party and client of record;
the parent or guardian provides authorization for the minor's participation and for BrightLife to collect and use information reasonably necessary to provide the Program;
additional parental consent or participation documentation may be required;
BrightLife seeks to collect information reasonably necessary to provide and administer the Program; and
the parent or guardian may contact BrightLife regarding the minor's personal information.
Parents and guardians should discuss privacy with their minor participant before participation, particularly regarding information shared during live group sessions or in community spaces.
6.2 Children Under 13
BrightLife's online Programs and community Services are not intended for independent use by children under thirteen (13).
BrightLife does not knowingly collect personal information online directly from a child under 13 without appropriate parental authorization where required by law.
If you believe a child under 13 has provided personal information to BrightLife without appropriate authorization, please contact:
We will review the matter and take appropriate action.
6.3 Information About Minors and Advertising
BrightLife does not use information a minor participant shares about hair pulling, health, family circumstances, or Program participation for targeted advertising.
We do not knowingly sell personal information relating to minor participants.
7. SESSION RECORDINGS
Certain classes, workshops, group coaching sessions, demonstrations, or other events may be recorded for purposes such as:
participant replay;
Program delivery;
training;
quality assurance;
education; or
internal records.
When BrightLife intends to record a session, we will provide notice and obtain consent where required by applicable law.
Where the format allows, participants who prefer not to appear visually may be able to participate with their camera off or otherwise limit identifying information, subject to Program requirements.
Recordings may be made available to authorized Program participants and BrightLife personnel as appropriate for the applicable Service.
Participation in a Program does not, by itself, give BrightLife unrestricted permission to use your identifiable image, voice, name, private story, or personal information in public advertising or marketing.
BrightLife may request separate written permission or a media/testimonial release before using identifiable participant material for external promotional purposes.
Separate parent or guardian authorization may be required when a minor is involved.
8. COMMUNITY SPACES AND GROUP PRIVACY
Some BrightLife Programs include group coaching sessions or community spaces where participants may interact with one another.
Information you choose to share in those environments may be seen or heard by other participants.
BrightLife requires participants to respect one another's privacy and may prohibit unauthorized recording, screenshots, publication, or disclosure of another participant's information.
However, BrightLife cannot guarantee that another participant will comply with those requirements.
Please use discretion when deciding what information to share in a group environment.
Parents and guardians should discuss this with minor participants before they participate in live groups or community spaces.
9. COOKIES, ANALYTICS, AND ADVERTISING TECHNOLOGIES
9.1 Cookies and Similar Technologies
Our websites may use cookies, pixels, tags, analytics tools, and similar technologies.
These technologies may help us:
operate our websites;
remember preferences;
understand website usage;
troubleshoot technical issues;
measure marketing and advertising performance; and
understand how visitors arrive at and interact with our websites.
The specific technologies used may change as our website and marketing systems evolve.
9.2 Advertising Technologies
We may use advertising technologies provided by third-party platforms to measure advertising performance, understand website conversions, and reach audiences who may be interested in our Services.
Depending on the technology and applicable law, transmission of certain website or device identifiers to advertising providers may be considered a “sale,” “sharing,” “targeted advertising,” or similar activity even when BrightLife does not receive money for the information.
Where applicable law provides a right to opt out of such activity, BrightLife will provide or honor an applicable opt-out method as required by law.
9.3 Sensitive Program Information
Advertising technologies should not be used to transmit information participants provide through intake forms, coaching communications, Program participation, or other restricted Program environments concerning their condition, family circumstances, or progress for targeted advertising purposes.
9.4 Your Choices
Depending on your browser, device, location, and applicable law, you may be able to control certain cookies or advertising technologies through:
browser settings;
device settings;
cookie or privacy controls made available on our website; or
legally recognized browser-based opt-out signals where applicable and technically supported.
Disabling certain technologies may affect website functionality.
10. TEXT MESSAGES
If you separately opt in to receive text messages from BrightLife, we may send informational, transactional, or marketing messages according to the consent you provided.
Message frequency may vary. Message and data rates may apply.
Consent to receive marketing text messages is not a condition of purchase where prohibited by law.
You may generally opt out of marketing text messages by replying STOP.
For assistance, reply HELP or contact:
Transactional or service-related communications may be treated differently where permitted by applicable law.
If you change or transfer your mobile telephone number, please notify us or opt out from the original number where possible.
11. EMAIL COMMUNICATIONS
BrightLife may send transactional or service-related emails concerning:
registration;
enrollment;
scheduling;
account access;
Program participation;
purchases;
security; and
customer support.
We may also send marketing emails where permitted by law.
You can unsubscribe from marketing emails using the unsubscribe mechanism provided in the message.
Even after opting out of marketing communications, we may continue sending communications reasonably necessary to provide or administer a Service you requested.
12. DATA RETENTION
BrightLife retains personal information for no longer than reasonably necessary for the purposes for which it was collected, including to:
provide and administer Services;
maintain appropriate business and financial records;
satisfy legal, tax, accounting, or reporting requirements;
maintain security and prevent fraud;
resolve disputes; and
enforce agreements.
Retention periods vary depending on the type of information and the reason it was collected.
BrightLife considers factors such as the nature and sensitivity of the information, the duration of the participant relationship, legal requirements, business needs, and whether the information is still necessary for its original purpose.
We may retain certain information for longer periods when required or permitted by law.
Where information is no longer reasonably necessary, BrightLife may delete, de-identify, or otherwise dispose of it consistent with applicable requirements.
13. YOUR PRIVACY RIGHTS
Depending on where you live and which privacy laws apply to BrightLife and your information, you may have rights concerning your personal information.
These may include the right to:
request information about personal information we maintain about you;
access certain personal information;
request correction of inaccurate information;
request deletion of certain personal information;
obtain a portable copy of certain information;
opt out of certain sales, sharing, or targeted advertising;
restrict or limit certain uses of sensitive information; and
exercise privacy rights without unlawful discrimination.
These rights are not absolute and may be subject to legal exceptions.
How to Submit a Privacy Request
To submit a privacy request, contact:
Please provide enough information for us to understand your request and reasonably verify your identity.
We may ask you to verify information already associated with your account before fulfilling certain requests.
Where permitted by law, an authorized agent may submit a request on your behalf.
A parent or legal guardian may contact us concerning personal information relating to an enrolled minor participant, subject to appropriate verification.
BrightLife will respond to valid privacy requests within the timeframe required by applicable law.
14. CALIFORNIA AND OTHER U.S. STATE PRIVACY RIGHTS
14.1 California Residents
To the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies to BrightLife and your personal information, California residents may have rights including:
the right to know;
the right to access;
the right to correct;
the right to delete;
the right to opt out of the sale or sharing of personal information;
certain rights concerning sensitive personal information; and
the right not to receive discriminatory treatment for exercising applicable privacy rights.
BrightLife does not sell personal information for money.
Certain uses of advertising or analytics technologies may constitute “sharing” under California law even when no money is exchanged. Where the CCPA applies and an opt-out is required, BrightLife will provide or honor an appropriate mechanism.
14.2 Sensitive Personal Information
To the extent applicable privacy law gives you rights regarding sensitive personal information, you may contact us using the privacy contact information below.
BrightLife primarily uses sensitive participant information to provide and support Services requested by the participant or purchaser.
14.3 Other U.S. States
Residents of other states may have additional privacy rights depending on applicable law.
These may include rights to access, correct, delete, or obtain copies of personal information and rights to opt out of certain targeted advertising, sales, or profiling.
You may submit a request using the process described in Section 13.
If applicable law gives you a right to appeal a decision concerning a privacy request, instructions for doing so will be provided with our response.
15. CONSUMER HEALTH INFORMATION
Information relating to hair pulling, emotional experiences, physical or mental health, professional care, or similar matters may qualify as consumer health data or another protected category under the laws of certain states.
BrightLife does not sell information participants provide about their hair pulling, condition, health, family circumstances, or Program progress.
BrightLife uses such information primarily to provide, administer, personalize, and support Services requested by the participant or purchaser.
Certain jurisdictions may provide additional rights or impose additional requirements concerning consumer health data.
Where required by applicable law, BrightLife may provide an additional consumer health data privacy notice or policy describing those rights and practices.
16. BRIGHTLIFE IS NOT A HIPAA-COVERED HEALTHCARE PROVIDER
BrightLife provides coaching, education, training, and related Services.
BrightLife's Programs are not medical treatment, psychotherapy, psychiatric treatment, or other licensed healthcare services.
BrightLife is not representing its ordinary coaching and educational Services as services provided by a HIPAA-covered healthcare provider.
As a result, information you share with BrightLife in connection with ordinary coaching or educational Services is not automatically protected by HIPAA merely because it concerns health or hair pulling.
Likewise, coaching communications do not automatically carry the legal privilege that may apply to communications with certain licensed healthcare professionals.
BrightLife nevertheless protects personal information according to this Privacy Policy and applicable privacy law.
If you need medical, psychological, psychiatric, or other licensed healthcare services, you should consult an appropriately qualified professional.
17. INFORMATION SECURITY
BrightLife uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Access to participant information is limited according to business and Program needs.
No website, electronic transmission, cloud platform, or storage system can be guaranteed completely secure.
For that reason, please use appropriate judgment when deciding what information to share electronically or in community environments.
If BrightLife becomes aware of a security incident involving personal information, we will take appropriate steps and provide notification where required by applicable law.
18. THIRD-PARTY SERVICES AND LINKS
Our Services may integrate with or link to third-party websites, platforms, applications, payment providers, scheduling tools, community platforms, financing providers, or other services.
Those third parties operate under their own terms and privacy practices.
BrightLife is not responsible for the privacy practices, security, content, or independent conduct of third-party services.
We encourage you to review the privacy policies of third-party services before providing personal information to them.
19. INTERNATIONAL USERS
BrightLife's Services are primarily directed to users in the United States, and personal information may be processed and stored in the United States.
If you access our Services from outside the United States, your information may be transferred to and processed in the United States or other locations where our service providers operate.
Privacy laws in those jurisdictions may differ from those in your country.
Additional rights or requirements may apply depending on your location.
20. CHANGES TO THIS PRIVACY POLICY
BrightLife may update this Privacy Policy from time to time to reflect changes in:
our Services;
technology;
business practices;
vendors;
privacy practices; or
applicable law.
When we update the Policy, we will revise the “Last Updated” date.
Where required by applicable law, we will provide additional notice of material changes.
21. CONTACT US
For questions about this Privacy Policy or BrightLife's privacy practices, or to submit a privacy request, contact:
BrightLife, Inc.
d/b/a Trich-Free for Life™
Business Contact Address:
2010 W. Ave. K. #388
Lancaster, CA 93536
Privacy Email: [email protected]
General Support: [email protected]
BrightLife provides its Programs and Services primarily online. The Business Contact Address above is provided for legal, administrative, privacy, and business correspondence and is not a location where in-person services are offered unless BrightLife expressly states otherwise.
Last Updated: August 15, 2026